Direct Press is a unique technology, whereby images are directly created on an imaging drum electronically. No light is needed. The toner is transferred to a special belt and consequently fused at low temperature on the paper. The technology has several advantages over traditional electrography. It has no waste toner, produces no ozone, and has fewer parts making it intrinsically more reliable. But above all, it produces near perfect images, on many kind of media including textured stock.