FUEL NEW OPPORTUNITIES
Océ Australia will showcase a range of both wide format and small format applications, to illustrate the emotional power of print and how it can be used to create an inspiring, unique and unexpected experience for consumers from home to street to store.
You will discover a real life success story of how to fuel emotion with print. The Océ Australia stand is inspired by the work of a London-based photographer, Horst A. Friedrichs. He embarked on a journey that started with a promotional campaign for his ‘Speed’ photobook of lifestyle images and was followed by a myriad of promotional and merchandising print applications. The campaign demonstrates the power of digital print by combining the emotional experience of high quality and textured print with the digital value for targeted communication and short run production