Transactional communications specialists
Based in the Netherlands and Spain, AddComm Group helps businesses improve communications with book printing services, including automated delivery of transactional documents, direct marketing and customer communications.
Digital poses print challenges
With the move to digital channels, the demand for short run printing has slowed. Smaller jobs became uneconomical on AddComm’s continuous feed inkjet printers – which were designed for high-volume production – and using the toner press caused issues with cost and quality of output.
AddComm Group needed an effective printing process for short run printing that wouldn’t compromise on image quality.
Colour inkjet solution
Having built a strong partnership with Canon over twenty years, AddComm knew they would find a successful solution in Canon’s forward-thinking – and they did, at Canon’s Commercial Printing Business Day in Germany.
The VarioPrint i300 sheet-fed inkjet colour press integrates seamlessly into AddComm’s book printing production, providing the quality, productivity and versatility needed for print runs of less than 2,500, as well as precisely matching the quality of the company’s existing ColorStream presses.
BEING ABLE TO MOVE SHORT-RUN WORK FROM THE TONER PRESSES MADE OUR WHOLE PRINT OPERATION LEANER AND MORE EFFICIENT.
Leonie van der Veen,
CEO of AddComm
New possibilities for the future
The flexibility of the VarioPrint i300 printer has transformed digital and print communications for AddComm. Expensive toner technology can now be replaced with a digital printing press that cost-effectively manages short-run personalised documents, and matches the quality of original high-volume prints.
Now, with mixed media capability, AddComm stands out from the crowd – with a whole new world of possibilities in new markets, the company has already started winning new customer contracts.
THE PERFORMANCE OF THE VARIOPRINT I300 SO FAR HAS BEEN EXCELLENT.
Experiencing digital fatigue? Are you tired of constant marketing emails from brands? Bored of getting the same old offers that don’t really add any benefit to you? Or are sent to you months after you were initially interested in an item? After all, brands should know you. You’ve purchased products or services from them in […]Learn more