“Transforming Fleet Signage with Canon Colorado”

The Wrap Booth / Stick it Signs, based on the Gold Coast, Australia, has carved out a niche in high-quality vehicle wraps, fleet signage, and large-format graphics. Founded by Drew Kruck, who transitioned from a background in car racing and family business management into the signage industry, the business grew by focusing on trades and fleet customers such as plumbers, electricians, and concreters.

The business is known for its willingness to take on challenging jobs, particularly large vehicles that other print shops cannot accommodate, supported by a large workshop and a “yes, we can” approach.

Before investing in the Canon Colorado UVgel printer, The Wrap Booth / Stick it Signs faced significant operational challenges.

Printing a single vehicle wrap could take up to five or six hours, which blocked other projects and limited daily capacity. Color consistency for signage work was sometimes unpredictable, creating uncertainty when delivering color-critical work. Additionally, material waste was high, and lamination was often required to protect prints from scratching or damage, adding extra time and cost to projects. These factors constrained growth potential and made it difficult to scale the business while maintaining customer satisfaction.

The decision to invest in the Canon Colorado  represented a turning point. The printer’s speed, reliability, and quality transformed operations, allowing the team to complete larger jobs in a fraction of the time. This increase in throughput enabled the team to take on multiple jobs per day, improving productivity and creating opportunities for higher revenue. The UVgel technology also provided consistent, vibrant colors and durable, scratch-resistant finishes, which reduced reliance on lamination and minimized material waste.

“Speed changed everything for us. What used to take half a day now takes just a couple of hours, and that means we can take on more jobs, serve our customers faster, and grow the business like never before.” — Drew Kruck, Owner, The Wrap Booth / Stick it Signs

Long-standing clients noticed the difference immediately, praising the improved quality of labels and signage, and new opportunities emerged as word-of-mouth referrals grew.

Canon’s technical support and guidance further enhanced the impact of the new printer. Assistance with installation, profiles, and workflow integration ensured the team could maximize the machine’s capabilities from day one. As Steven Badger, Head of Sales & Professional Services from Canon Production Printing explains, the Colorado empowers businesses to increase capacity and productivity without compromising quality, helping them achieve growth and profitability.

Today, the Canon Colorado is an integral part of the company’s operation.

The team enjoys faster turnaround, improved color consistency, reduced waste, and the ability to handle larger and more complex jobs than ever before. By leveraging its speed, quality, and reliability, the business has strengthened its market position and set the stage for continued success in the years to come.