Inkjet flexibility makes short-run printing beautiful

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Man and woman look through a book printing catalogue at a large desk

Transactional communications specialists

Based in the Netherlands and Spain, AddComm Group helps businesses improve communications with book printing services, including automated delivery of transactional documents, direct marketing and customer communications.

Man works at computer in front of high speed inkjet press

Digital poses print challenges

With the move to digital channels, the demand for short run printing has slowed. Smaller jobs became uneconomical on AddComm’s continuous feed inkjet printers – which were designed for high-volume production – and using the toner press caused issues with cost and quality of output.

AddComm Group needed an effective printing process for short run printing that wouldn’t compromise on image quality.

Two men working at digital printing machine

Colour inkjet solution

Having built a strong partnership with Canon over twenty years, AddComm knew they would find a successful solution in Canon’s forward-thinking – and they did, at Canon’s Commercial Printing Business Day in Germany.

The VarioPrint i300 sheet-fed inkjet colour press integrates seamlessly into AddComm’s book printing production, providing the quality, productivity and versatility needed for print runs of less than 2,500, as well as precisely matching the quality of the company’s existing ColorStream presses.

Woman sitting at office computer desk, smiling at camera

 

BEING ABLE TO MOVE SHORT-RUN WORK FROM THE TONER PRESSES MADE OUR WHOLE PRINT OPERATION LEANER AND MORE EFFICIENT.

Leonie van der Veen,
CEO of AddComm

Man examines colour digital prints for book printing

New possibilities for the future

The flexibility of the VarioPrint i300 printer has transformed digital and print communications for AddComm. Expensive toner technology can now be replaced with a digital printing press that cost-effectively manages short-run personalised documents, and matches the quality of original high-volume prints.

Now, with mixed media capability, AddComm stands out from the crowd – with a whole new world of possibilities in new markets, the company has already started winning new customer contracts.

 

THE PERFORMANCE OF THE VARIOPRINT I300 SO FAR HAS BEEN EXCELLENT.

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