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But we are proud to say that Jonathan Fitzpatrick contributed 27 entries already.
Queensland based print company, CPX Printing and Logistics, have recently installed a Canon VarioPrint iX3200. They are impressed by the uptime and productivity and are confident it will help them extend their services to the Australian publishing industry. James Bennett, Director at CPX said of their initial impressions, “it’s absolutely amazing technology. We now have […]
We are delighted to announce the appointment of Steven Badger as Canon Production Printing new Head of Sales & Professional Services across both the Large Format Graphics and Technical Document Systems Sector within Oceania, effective Monday 30th October. Steven takes on this position after spending 7 years overseas in various positions within the Canon Production […]
Experiencing digital fatigue? Are you tired of constant marketing emails from brands? Bored of getting the same old offers that don’t really add any benefit to you? Or are sent to you months after you were initially interested in an item? After all, brands should know you. You’ve purchased products or services from them in […]
If you’re unfamiliar with marketing automation, it’s wise to get acquainted. Marketing automation technology works with data gathered from a brand’s CRM (customer relationship management) platform to automate actions at different points in the customer lifecycle, for example triggering a marketing email when a prospect visits a website. Such platforms are now the norm, powered […]
People don’t care about brands. 77% of people wouldn’t miss a brand if it disappeared[1]. If you think about it, how much do you really care about the brands you buy from? As marketers, we push the customer centric approach. But how many of us are really listening to how or when they want to […]
A consumer hears the familiar ‘ding’ of their phone as another marketing email arrives in their inbox, shortly before it’s moved to the virtual rubbish bin without being read. Just like that, a brand has failed to gain their customer’s interest. In fact, according to MailChimp, the average email open rate is only 21.33%[1]. Brands […]
Digital marketing has been high on brand owners’ agendas for much of the last decade, but for many marketing departments and their agencies it now dominates discussion for the wrong reasons. The fact is, digital isn’t working as well as it used to, because consumers are turning off from it in growing numbers. For some, […]